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Ancient Myths vs. Scientific Research

What is Goji?

Get the facts

We truly believe that the Goji plant is a gift to humanity from mother nature! It's a viney shrub producing delicious red berries, that is native to Tibet, China, Nepal, and Mongolia, that has been used for over 2000 years in their traditional medicines, but also in cuisine, a trend recently gaining popularity in the western countries. 

The two main varieties of the goji plant are "Lycium barbarum" and "Lycium chinense", although over 70 different species are known throughout the world, many of them native to Europe. It belongs to the nightshade family (Solanaceae) which includes tomatoes, eggplant, peppers and potatoes. The berries have a mild sweet and sour taste, kind of a mixture between cherries and cranberries. 

Living our day to day life in a busy, stressful and polluted environment, we tend to forget how important is to replenish our bodies with the vital nutrients and vitamins. Thankfully, there is a massive shift happening in people's consciousness regarding just about every aspect of our lives, people are starting to be a lot more focused on their health, proper nutrition and nurturing of their bodies. 


Traditional Eastern Medicine Claims verified by Western Scientific Research

The use of Goji berries in the eastern traditional medicines are used to treat the liver, the eyes, kidney problems, headaches, hypertension, lower back problems and to boost fertility. 

There is absolutely no doubt in our mind about the eficiency of the various eastern traditional medicines, these are methods that proved themselves again and again, over the span of many millenia, we deeply believe that there is much to learn from it. Slowly the western world starts to realize this, which is probably one of the reasons goji berries are becoming more and more popular, becoming part of many people's every day diet.

Surfing the internet, one can come across very quickly one of the many sensational articles with myths about 200 years old chinese men munching on goji berries or about different celebrities' goji berry breakfast cereal. Although these myths can sound intriguing to some, we believe that if one was to take a look at the available scientific research and the facts, we could see why goji is a superfood. Although for the longest time there was very little scientific research done into goji berries (mainly in China), today fortunately a growing number of scientist at prestigious universities across Europe and North America are doing a number of experiments and research, coming to very promising results in a wide variety of diseases, including even cancer.


All parts of the goji plant have different medicinal properties and have been used for millenia in the Traditional Eastern Medicines

Although the berries are hailed as the real deal, before we go any further we would like to point out that in the eastern traditional medicines every part of the plant is used for it's different medicinal properties, including the leaves, the buds, the roots and of course the berries. Let's take a look at the scientific research that has been done so far:


The Leaves

Antioxidant, Antibacterial, Anti-inflammatory effects

The goji leaves have very significant antioxidant, antibacterial, anti-inflammatory, anti-fungal, anti-mutagenic and enzyme inhibitory effects

The Berries

An amazing superfood

21 minerals, 18 amino-acids, 6 unsaturated fatty-acids, 8 polysaccharides, Vitamin A, B, C and E, anti-oxidants like beta carotene and zeaxanhtin

The Roots

Added beneficial effects

Liver and gastro-intestinal protection, anti-inflammatory, anti-ulcerogenic, antifungal,


To purchase our Goji Products please visit our on-line Goji Shop.



For a Better Health, For Your Health!