html5 templates


Ancient Myths vs. Scientific Research

What is Goji?

Get the facts

We truly believe that the Goji plant is a gift to humanity from mother nature! It's a viney shrub producing delicious red berries, that is native to Tibet, China, Nepal, and Mongolia, that has been used for over 2000 years in their traditional medicines, but also in cuisine, a trend recently gaining popularity in the western countries. 

The two main varieties of the goji plant are "Lycium barbarum" and "Lycium chinense", although over 70 different species are known throughout the world, many of them native to Europe. It belongs to the nightshade family (Solanaceae) which includes tomatoes, eggplant, peppers and potatoes. The berries have a mild sweet and sour taste, kind of a mixture between cherries and cranberries. 

Living our day to day life in a busy, stressful and polluted environment, we tend to forget how important is to replenish our bodies with the vital nutrients and vitamins. Thankfully, there is a massive shift happening in people's consciousness regarding just about every aspect of our lives, people are starting to be a lot more focused on their health, proper nutrition and nurturing of their bodies. 


Traditional Eastern Medicine vs. Western Scientific Research

The use of Goji berries in the eastern traditional medicines are used to treat the liver, the eyes, kidney problems, headaches, hypertension, lower back problems and to boost fertility. 

There is a lot of hype around Goji Berries lately. Surfing the internet, one can come across very quickly one of the many sensational
articles with myths about ancient people eating goji berries and living to 200 years of age or about different celebrities adding goji berries to their breakfast cereal.

Even though Traditional Eastern Medicines are methods that proved themselves again and again, over the span of many millenia and there is much to learn from it, from a western medical point of view this is considered anecdotal evidence that needs to be verified through research, because there isn't enough documented scientific data to back these claims since the awareness of goji berries is relatively new to the western world.

Although for the longest time there was very little scientific research done into goji berries (mainly in China), today fortunately a growing number of scientist at prestigious universities across Europe and North America are doing a number of experiments and research, coming to very promising results. 

Will goji berries really cure any of the diseases the traditional eastern medicine are claiming to cure? We can't know for sure until more research is completed by scientists.

BUT what we do know is that goji berries and goji leaves are packed with many different antioxidants, vitamins, minerals, phenolic

compounds, flavonoids, mono- and polysaccharides, amino acids and unsaturated fatty acids. One can immediately see why Goji berries have earned their reputation as a superfood, with qualities unmatched by any other fruits that are available on the market. 

Lately people in the western world started to realize this, which is probably one of the main reasons why Goji berries are becoming more and more popular, becoming part of many people's every day diet.


All parts of the goji plant have different medicinal properties and have been used for millenia in the Traditional Eastern Medicines

Although the berries are hailed as the real deal, before we go any further we would like to point out that in the eastern traditional medicines every part of the plant is used for it's different medicinal properties, including the leaves, the buds, the roots and of course the berries. Let's take a look at the scientific research that has been done so far:


The Leaves

Antioxidant, Antibacterial, Anti-inflammatory effects

The goji leaves have very significant antioxidant, antibacterial, anti-inflammatory, anti-mutagenic and enzyme inhibitory effects

The Berries

An amazing superfood

21 minerals, 18 amino-acids, 6 unsaturated fatty-acids, 8 polysaccharides, Vitamin A, B, C and E, anti-oxidants like beta carotene and zeaxanhtin

The Roots

Added beneficial effects

Liver and gastro-intestinal protection, anti-inflammatory, anti-ulcerogenic, antifungal,


To purchase our Goji Products please visit our online Goji Shop.



For a Better Health, For Your Health!